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Full-timeSenior Copywriter

0 applicants

at jacob_white in Pennsylvania



Position: Senior Copywriter



Location: Malvern, PA



Duration: 1 year



 



JD:



copywriter spends the majority of time making sure that tactics for the

campaign of his/her primary account are executed in an accurate, creative, and

timely manner. To ensure this, the copywriter:



·         Consults with Account Services and design colleagues for

information on product



·         Obtains additional background and current development information

through research (Internet, medical publications, etc.) as needed



·         Is available, as needed, for conference calls and client meetings



·         Works with supervisor and/or art director to develop creative

strategies, develop concepts, and may be called on to act as creative lead on

proposed projects



·         Reviews/presents copy to team members to ensure adherence to

strategic focus and tone



·         Navigates an ever-changing landscape while adjusting and revising

copy until approved



·         Develops therapeutic flexibility in order to provide copy support

where needed (i.e., backup for other accounts and New Business accounts)



·         Explores ways that the Art Director can graphically present the

brand story and associated data



·         Understands the role of strategy in the creative development process



·         Familiarizes themselves with industry practices especially FDA

regulations and AMA guidelines



·         Familiarizes themselves with client workflow, risk environment and

therapeutic history



·         Demonstrates an ability to think visually



·         Understands the idea of branding and campaign development



·         Previous experience with healthcare/Life Sciences industries is a

must



·         Proven ability to write for healthcare professionals and healthcare

consumers



·         Digital and pharmaceutical content aptitude required



·         Demonstrated medical writing experience and aptitude



·         Ability to meet tight deadlines



 



In addition, the copywriter:



·         Possesses an inquistive mind, asks relevant questions in the search

for insights



·         Demonstrates a strong work ethic and a can-do attitude



·         Is detail oriented with a strong ability to research and problem

solve



·         Learns quickly and possesses a continuous learning mentality



·         Awareness of digital trends including social media and mobile

applications



·         Displays an ability to perform trajectory thinking. an ability to

see beyond primary and secondary associations and connectivity



·         Demonstrates competency in the entire Microsoft software Suite



·         Has previous experience with Sharepoint a plus



·         Possesses a Bachelor's degree or Master?s Degree



·         Has 7-10 years promotional copywriting experience; preferably in

the Life Sciences area



·         Has a Science and/or medical background (MS, PhD) a plus BUT not

necessary



 



 




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